TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Apr 4, 2024

1

Norauto - Des gestes pour demain

Norauto imagine un monde de demain plus durable, à travers les actes d'"enfants" pour promouvoir ses engagements vers une mobilité plus responsable.

TitlePaving the way (French)
Title (original language)Des gestes pour demain
Agency
Campaign Paving the way
Advertiser Norauto
Brand Norauto

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Advertising Manager Fl....ce V...k Subscribers Only
Advertising Manager J...ôme D...nt Subscribers Only
Advertising Manager Fl....ce M...e Subscribers Only
Executive Creative Director O....er A...s Subscribers Only
Art Director R...in Ar....ni Subscribers Only
Executive Creative Producer Gu.....me De....er Subscribers Only
Traffic Director A..e Gu.....me Subscribers Only
Associate Creative Director N....as R....rd Subscribers Only
Copywriter N....as R....rd Subscribers Only
Account Manager Jea......ick S...z Subscribers Only
Account Manager F....nt Ca.....on Subscribers Only
Account Manager N....as Den.......éage Subscribers Only
Director R....ld G....et Subscribers Only
Director of Photography (DOP) O...r Gu....on Subscribers Only
Production C...ar Subscribers Only
Producer Fl....ce J...b Subscribers Only
Production Manager L...s Sai......bre Subscribers Only
Executive Production 2..7 Subscribers Only
Photographer P...al B...et Subscribers Only
Post Production G....al ..p Subscribers Only
Post Production Ch.....lle Pr.....me Subscribers Only
Sound Production ..M .�� G...n U...ed M...c Subscribers Only
Colorist M....eu T...et Subscribers Only
Artist A...e B....ll Subscribers Only
Sound Producer M...on To.....es Subscribers Only
Music Creative Director A..m Gh....li Subscribers Only
Creative Agency B..C F....ix Subscribers Only
2

Hyundai IONIQ 5 - Hyundai passes the driver's license test

Alors que le Hyundai's IONIQ5 autonome a réussi son permis de conduire en situation à Las Vegas, on peut imaginer ce que pourrait être l'avenir de Pearl Outlaw, non-voyante.

TitleHyundai passes the driver's license test
Agency
Campaign IONIQ 5 robotaxi
Advertiser Hyundai Motor Group
Brand Hyundai IONIQ 5

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Branded Content
Length
Editing Company
Sound
Copywriter M...o Ma....re Subscribers Only
Art Director V....io Ma.....ico Subscribers Only
Copywriter D...el S....er Subscribers Only
Art Director S...on R..e Subscribers Only
Art Director M....ed B...mi Subscribers Only
Copywriter H...y Bo....nn Subscribers Only
Art Director L..s P...o G...i Subscribers Only
Senior Account Manager M....ne B...r Subscribers Only
Account Management A...rt Ho....ch Subscribers Only
Production Director J...i Ku....nn Subscribers Only
Production Company P..k Pi....es Subscribers Only
Director / DOP D...el Me.....nte Subscribers Only
Managing Director/ Executive Producer F..n Th....on Subscribers Only
Executive Producer F..d D...es Subscribers Only
Producer ..d H....rd Subscribers Only
Production Manager M...y S..z Subscribers Only
Production Designer B...t L..a Subscribers Only
Editor C...s Ca....ch Subscribers Only
Assistant Editor N..k B...e Subscribers Only
Editorial Producer ..n Tr.....io Subscribers Only
Post Production T..e B...d A..s Subscribers Only
Post & VFX Producer S..n J....ns Subscribers Only
Colorist S...ne Gr.....la Subscribers Only
2D Lead ..o W...on Subscribers Only
2D Artist L..y La....ce Subscribers Only
2D Artist L...ig Ha.....us Subscribers Only
2D Artist O...ia O...il Subscribers Only
2D Artist S...n M...n Subscribers Only
Sound Designer A....ny M...e Subscribers Only
Sound Producer B..h M...ey Subscribers Only
Music .O M...c Subscribers Only
Music Composer P...ip ..y Subscribers Only
Music Producer A..y Os....ek Subscribers Only
3

Lay's - Undercover Commentator

Une expérience où la voix d'une journaliste sportive commentant un match de foot a été masculinisée, lui évitant, des commentaires sexistes.

TitleUndercover Commentator
Agency
Campaign Undercover Commentator
Advertiser PepsiCo Inc.
Brand Lay's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Integrated Media/360 Activation
Length
President & CEO F...pe Ba......meu Subscribers Only
Chief Creative Officer L..z S....es Subscribers Only
Chief Creative Officer M...o Gi.....li Subscribers Only
Chief Creative Officer P...il Subscribers Only
Executive Creative Director Fe....do D...te Subscribers Only
Executive Creative Director He....ue ..l L..a Subscribers Only
Executive Creative Director P...o C....tt Subscribers Only
Creative Team I...yd C..z Subscribers Only
Creative Team P...o X....es Subscribers Only
Account Executive Fe....da T...e Subscribers Only
Account Executive T....na Vi.....ky Subscribers Only
Account Executive M...us A...a Subscribers Only
Account Executive S...ia M....uk Subscribers Only
Account Executive G....la O...a Subscribers Only
Planning Team J..�o G....el Fe.....es .a S...a Subscribers Only
Planning Team E...a M...in Subscribers Only
Special Projects Manager J...an N...an Subscribers Only
Special Projects Manager C...l A...s Subscribers Only
Special Projects Manager J...ia C...a Subscribers Only
AI Production Sou.......ers Subscribers Only
Head of Strategy and Innovation P...o D..z Subscribers Only
Project Manager S...o Ba......ner M...a Subscribers Only
Developer R....go R...io Subscribers Only
Social Listening G....vo A....wa Subscribers Only
Approval Client S...ne S...�es Subscribers Only
Approval Client Da....la L...s Subscribers Only
Approval Client Gi....na M....da Subscribers Only
Offline A....na R..a Subscribers Only
Offline G....el Ez....el Subscribers Only
Digital Production A...y Subscribers Only
Radio Ban......tes Subscribers Only
AV Production D...o V...as B..s Subscribers Only
AV Production C....es N...li Subscribers Only
Image Production Co....�ia Subscribers Only
Sound Production C....et Subscribers Only
Cast E...ne Tr....an Subscribers Only
Cast R....do Ca.....ti Subscribers Only
Cast U....es C...a Subscribers Only
Cast C....io Z...an Subscribers Only
PR Agency I....ss P...er N....li Subscribers Only
Account Director T...s S....el Subscribers Only
Account Manager V...an F...es Subscribers Only
Account Executive B....ra Cr.....ro Subscribers Only
Account Executive T...s B...ca Subscribers Only
Account Executive Vi....us Re....li Subscribers Only
4

RHB Bank - Lembaran Baharu (Forgiveness)
FCB Shout

Une jolie histoire diffusée à l'occasion du ramadan en Malaysie où un soutien accordé bénévolement transforme la vie d'un jeune enfant.

TitleLembaran Baharu (Forgiveness)
Agency
Campaign Raya 2024
Advertiser RHB Bank
Brand RHB Bank

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Owner S...n ..y Subscribers Only
Chief Executive Officer (CEO) S...n ..y Subscribers Only
Owner ..g ..i P..g Subscribers Only
Chief Creative Officer ..g ..i P..g Subscribers Only
General Manager Sy....za B...on Subscribers Only
Creative Director J...s V..n Subscribers Only
Creative Director Jo....an C..n Subscribers Only
Creative Lead W..g .e T..r Subscribers Only
Copywriter ..l A...l M...k Subscribers Only
Senior Producer A..n T..b Subscribers Only
Production Company . M...ng Pi....es Subscribers Only
Director D..k C..a Subscribers Only
Producer J...y ..i Subscribers Only
Brand Director T....hy ..h Subscribers Only
5

British Airways - Windows 2

Des passagers avec des yeux émerveillés admirant, à 35 000 pieds d'altitude, l'extérieur à travers le hublot de leur avion British Airways.

TitleWindows 2
Agency
Campaign A British Original
Advertiser International Airlines Group
Brand British Airways

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Production Company
Production Company R...m Fa.....se Subscribers Only
Director M...s ..y Subscribers Only
Photographer Ch......her An....on Subscribers Only
Founder N..s L....rd Subscribers Only
Advertising Manager C...m L...ng Subscribers Only
Casting K....el Co....ne Subscribers Only
Music S...t S....ur Subscribers Only
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Observatoire des Inégalités - Les Vacances

Une écriture de spots radio très originale où les acteurs se taisent tour à tour, victimes d'une inégalité dans la société

TitleLes Vacances
Agency
Campaign Hear The Data
Advertiser Observatoire des Inégalités
Brand Observatoire des Inégalités

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Radio
Length
Sound Production S...io O�.....amas Subscribers Only
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