| Title | Cardiogram, Blue |
| Agency | TBWA\Central Asia & Caucasus |
| Campaign | Sign up. Save a life. |
| Advertiser | Mercy Volunteer Society |
| Brand | Mercy Volunteer Society |
| Posted | January 2011 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | For Them, Your Help Means Life! |
| Philosophy | MVC is a Mercy Volunteer Society is a Foundation that helps children who risk dying from incurable diseases. They make sure that children get the necessary treatment both in Kazakhstan and abroad, as currently the right specialist is not always available. The lives of these children depend on your support. By combining the 2 signatures as symbols of agreement/ help, we put cardiograms across as the symbol of life. |
| Media Type | |
| Creative Director | Juan Pablo Valencia |
| Art Director | Juan Pablo Valencia |
| Copywriter | Juan Pablo Valencia |
| Illustrator | Denis Smirnov |
| Account Director | Svetlana Borissova |
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