| Title | Sound of the Flag |
| Agency | SRMG Labs |
| Campaign | Sound of the Flag |
| Advertiser | King Salman Center for DIsability Research |
| Brand | King Salman Center for DIsability Research |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | Every year people across Saudi Arabia come together to celebrate National Day. The National Anthem is a big part of this celebration, yet for a part of the community they feel a sense of being left out as they've never heard it or were able to sing it. This year, the King Salman Center for Disability Research and SRMG created the Sound of the Flag initiative, the world's first flag that allows the hard of hearing to experience the National Anthem through vibration and haptics. |
| Media Type | Product Design/Development |
| Length | |
| Chief Creative Officer | Fadi Mroue |
| Associate Creative Director | Ali El Sayed |
| Marketing Manager | Anoud Alomair |
| Creative Technology | Francesca Rosella |
| Creative Technology | Ryan Genz |
| Senior Copywriter | Nicolas Martinez |
| Communications Manager | Mohamed Aldobie |
| Executive Producer | Martha Nassar |
| Director | Gregory Turbellier |
| Editor | Nathalie Moussa |
| Production Company | Cute Circuit |
| Production Company | Vip Films |
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