| Title | Ichubamba |
| Agency | Bombai Ecuador |
| Campaign | Far Stores |
| Advertiser | AB Inbev |
| Brand | ABInBev Ecuador |
| Date of First Broadcast/Publication | 2021 / 7 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Work hard, go far. |
| Story | To communicate this year’s ABInBev Ecuador ‘Sales Representatives Recruitment Program’ we created a campaign using images of real stores in the country, showing how hard this kind of work is, but the sacrifice worth it, because this company is full of opportunities. |
| Philosophy | When you apply for any job, no one tells you how difficult it'll be. So we made a campaign telling that truth, along with every worker's goal: growing in their career. |
| Media Type | |
| Chief Executive Officer (CEO) | Marcel Palacio |
| Creative Vice President | Alejandro Gomez |
| Creative Director | Diego Alejandro Benitez |
| Creative Director | Danny Mármol |
| Art Director | Roberto Echeverría |
| Art Director | Juan Sebastián Riaño |
| Account Director | Susana Loor |
| Account Executive | Daniel Andrade |
| Photographer | Paulino Pachacama |
| Retoucher | Paulino Pachacama |
| Retoucher | Diego Romero |
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