ZЁRNA dried fruits - "Natural packaging for natural products"

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Title	Natural packaging for natural products
Brief	The ultimate eco-friendly packaging for storing dried fruits, using a vegetable as a container.
Campaign	Natural packaging for natural products
Advertiser	ZЁRNA
Brand	ZЁRNA dried fruits
Posted	November 2019
Business Sector	Rice, Pasta, Dehydrated Vegetables & Cereals
Story	For several decades, plastic has been a huge environmental concern.Since the 1950s, over 390 million tonnes of plastic have been produced in the world.We eat from plastic, we drink from plastic, we use plastic. We throw away plastic.On average, plastic decomposes over 300 years.Most packaging is also made of plastic.To replace plastic packaging, we came up with the first packaging made of a vegetable.The packaging made of Pumpkins.Lagenaria is a plant from the gourd family.Dry lagenaria is ideal as packaging for dried fruits: Environmental friendlinessUnique patternUnique size Unique shapeReusableDecomposition time - 1 yearThe bark’s shape and rigidity are perfect for transportationMoisture- and light-resistanceEach pumpkin is unlike the other one.Visually, lagenaria differs from the usual packaging which allows for the productto stand out on the shelf.Natural packaging for natural products!
Media Type	Packaging Design
Art Director	Farrukh Sharipov
Designer	Sarvar Irgashev
Designer	Kristina Popova
Account Manager	Anna Pak
Copywriter	Alexandra Khalimon
Head of Creative lab	Alina Mirzaeva