Early detection is vital to preventing childhood cancer, which is why Mary Lump is here to teach you the basic symptoms to look out for!
Story
Despite the recent attention given breast cancer awareness campaigns and movember drives, there is often a serious lack of discussion surrounding childhood cancer.
There is a lot of taboo around the subject given the sensitive nature of children and sickness that often communities from discussing the topic.
Saatchi & Saatchi rewrote familiar nursery rhymes to raise awareness among parents and kids to detect the early signs of childhood cancer in a friendly manner, softening the heaviness of this overwhelming disease. It used this friendly tool to open a dialogue between families, because 'early detection, is the best prevention.'