Title | ADC Takeover |
Agency | Interone Worldwide |
Campaign | ADC Takeover |
Advertiser | Interone |
Brand | Interone |
Posted | October 2013 |
Business Sector | Trade Shows, Events & Festivals |
Story | In 2013 Interone BBDO had a new positioning. Engineering Ideas. Creating involvement. At the same time the agency looked for recruiting creative people. The challenge was to promote the agency in a relevant and creative way so the best creative will want to work at Interone. |
Philosophy | So we gave users the chance to do it right away! We replace our gold winner on the ADC site with a special banner. Although the banner shows our winner, like any other winner on the site, when the user clicks on it, the banner doesn’t enlarge the picture. It opens a video Chat with one of our ECDs. Than a direct interview is starting immediately. |
Problem | The agency just won the German ADC award and It led us to an insight: Often Advertisers that watch an award wining works think to themselves “I wish I was working in this agency”. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Michael Ohanian |
Executive Creative Director | Jaqcues Pense |
Executive Creative Director | Thomas Heinz |
Executive Creative Director | Roy Cohen |
Copywriter | Christian Clawien |
Copywriter | Adzoa Tsekpo |
Art Director | Claudio Burtschenko |
Art Director | Pedro Americo |
Graphic Designer | Phillipp Simon |
Programming Manager | Nikolai Bockholt |
Account Director | Maike Wendel |