Title | Volvo Blind Spot Billboard |
Agency | FamousGrey |
Campaign | Volvo Blind Spot Billboard |
Advertiser | Volvo |
Brand | Volvo |
Date of First Broadcast/Publication | 2021 / 1 |
Business Sector | Automotive Accessories & Services |
Story | The blind spot is one of the main causes of serious or fatal bicycle accidents. To prevent this, Volvo released the first blind spot detector on the market back in 2004. Like all Volvo innovations, this one is not patented, enabling any car manufacturer to equip their models with it. With the increasing number of cyclists in cities (+64% by 2020) and the rising number of accidents (+16% by 2020), Volvo is reviving the importance of its BLIS (Blind Spot Information) system. But instead of advertising it, Belgian advertising agency FamousGrey and Volvo chose to equip their advertising with it so that everyone can benefit from it. |
Media Type | Digital Billboard/Poster |
Length | |
Advertising Manager | Balder Dhondt |
Advertising Manager | Lolita Swanet |
Creative Director | Peter Ampe |
Creative Team | Vanessa Hendrickx |
Creative Team | Antoine Wellens |
Account Director | Olivia Naudts |
Account Manager | Matthias Roose |
Account Executive | Klaartje Vanmulders |
Experience Director | Maarten Breda |
Digital Design | Sacha Lempereur |
Digital Strategist | Wies Dickens |
RTV | Marlies Neudt |
Production Company | Landvogel |
Director | Kurt de Leijer |
Director of Photography (DOP) | Piet Deyaert |
Executive Producer | Yannick Verdonck |
Production Company Producer | Maud Van Parys |
Post Production | FamousGrey Productions |
Editor | Sven Vanhee |
Sound Engineer | Eli Sundermann |
Production | Fisheye Creative Solutions |
Project Manager | Pieter Troch |
3D Artist | Kobe Roels |
Development | Roel Kint |
Media Agency | Mindshare |
Media Team | Charlotte Massa |