Title Asda Christmas Hero (2023)
Agency
Havas London
Campaign
Asda Christmas
Advertiser
Asda
Brand
Asda
Date of First Broadcast/Publication
2023 / 11
Business Sector Department Stores, Supermarkets
Story Following the release of its Christmas teaser on 1 November, Asda has today unveiled its charm-infused 2023 Christmas ad – in which multi-platinum selling global superstar Michael Bublé and his trademark charisma steal the show. Premiering today, 4 November, at 9.45pm on ITV in The Voice ad break, the new 90-second Christmas TV ad sees Bublé in his element as Asda’s inaugural Chief Quality Officer, tasked with ensuring the retailer delivers the very best quality for the nation this Christmas. It marks the first time the legendary Canadian famed for his Christmas hits has appeared in a Christmas ad. Created by Havas London and shot by Oscar-winning filmmaker Taika Waititi, the ad opens with Bublé sitting, full of cheer, feet up on his new desk, and his gold-plated Chief Quality Officer desk sign in full sight for all to see.
Media Type
Television
Length 90 seconds
Creative Agency
Havas London
Chief Creative Officer
Vicki Maguire
Executive Creative Director
Dan Cole
Strategy Director
Lee Barber
Strategy Director
Jack Lewis-Barclay
Strategy Director
Natasja Barclay
Managing Partner
Dave Owen
Account Executive
Caitlin Toohey
Production lead
Olivia Riddle
Assistant Producer
Tony Kent
Social
One Green Bean
Creative Director
Nick Hearne
Media Agency
Spark Foundry
Managing Partner
Kat Broomhead
Hero casting
Talent Republic
Founder
Gabriel Cubbage CEO AdBlock
Founder
Anne Batz
Managing Partner
Charlie Powell
Managing Director
Emily Woods
Senior Account Executive
Ella Barker
Director
Taika Waititi
Producer
Hannah Stone
Director of Photography (DOP)
Mike Berlucchi
Editor
Chan Hatcher
Editor
Talia Pasqua
Senior Producer
Joanna Dawson
Executive Producer
Kayt Hall
Post
Dizzee Rascal
Production
Dizzee Rascal
Special Effects / VFX
Kalle Lundberg
Creative Director
Kalle Lundberg
Colorist
James Bamford
Executive Producer
Colin Oaten
Head of Production
James Beck
Sound
Creative Outpost
Sound Designer
Dave Robinson
Sound Designer
Tom Lane
Executive Producer
Caroline McNulty
Music
We Are The Music Lab
Chief Executive Officer (CEO)
James Fox
Creative Advisor
Gwen Carre
Creative Advisor
Robin McGloin
Designer
Sam Kallen
Designer
Miles Niblett
Executive Production Director
Dean Trendler
Executive Creative Producer
Dan Karling
Executive Strategy Director
Britt Iversen
Executive Account Director
Sophia Jenkins
Account Director
Kirsty Warren
Chief Films Office
Louise Bonnar
Senior Producer
Sarah Cowen
Producer
Liberty Willison
Assistant Producer
Kezia Claydon
Head of Business Affairs
Simon Sole
Business Affairs Manager
Amanda Levett
Lead Business Affairs Manager
Marta Kisluk
Social Management
Nick Dodd
Strategy Director
Sean Weber
Creative Advisor
Gwen Carre
Executive Account Director
Olivia King
Creative Advisor
Kirsty McKinlay
Designer
Miles Niblett
Executive Creative Producer
Dan Karling
Business Director
Louise Davies
Account Director
Kirsty Warren
Account Director
Clare Miles
Assistant Producer
Kezia Claydon
Account Manager
Mark Barber
Head of Business Affairs
Simon Sole
Senior Account Executive
Moyo Fakorede
Business Affairs Manager
Amanda Levett
Director
Ruth Pickett
Social Management
Nick Dodd
Producer
Camilla Cullen
Strategy Director
Sean Weber
Director / DOP
Dave Miller
Creative Advisor
Kirsty McKinlay
Editing Company
Cabin Edit
Business Director
Louise Davies
Editor
Nina Sacharow
Producer
Angie Broomfield
Account Director
Clare Miles
Account Manager
Mark Barber
Audio Post
Caroline McNally-Smith
Senior Account Executive
Moyo Fakorede
Media Supervisor
Dave Goulding
Director
Ruth Pickett
Casting Director
Margareta Abena
Editing Company
Cabin Edit
Producer
Angie Broomfield
Audio Post
Caroline McNally-Smith
Casting Director
Margareta Abena
Actor / Celebrity
Michael Bublé
Production Company
Hungry Man