Title | Kingsman - The Secret Service |
Campaign | Kingsman - The Secret Service |
Advertiser | 20th Century |
Brand | Kingsman |
Date of First Broadcast/Publication | 2015 / 2 |
Business Sector | Cinema Production |
Story | The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth. Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight. A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight. |
Philosophy | A gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you. |
Media Type | Web Site |
Length | |
More Information | www.kngsmn.com |
Production Company | unit9 |
Interactive Director | Anrick Bregman |
Creative Team | Dirk Van Ginkel |
Digital Producer | Fabien Terrasse |
Art Director | Craig Parkinson |
Head of Design | Sean Hobman |
Motion Graphics | Godart Raets |
Copywriter | Tarn Gordon-Rogers |