Title | Push it to the limit |
Agency | Publicis Conseil |
Campaign | Push it to the limit |
Advertiser | Renault |
Brand | Renault Captur E-tech |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Cars |
Tagline | Reasons to buy a car have changed |
Tagline (original language) | Les raisons d'acheter une voiture ont changé |
Philosophy | Renault had already made its mark with its latest Captur E-Tech campaign, "Use it wisely". A car manufacturer that advocates energy sobriety and invites its customers to use their cars less, in favor of walking or cycling, was a small revolution and proof of the manufacturer's commitment to the energy transition. Continuing the story that began 2 years ago, Publicis Conseil has come up with a new campaign: Push it to the limit. These limits are the messages that advertisers and brands used to push to make consumers want to buy their cars. Those were different times. The film is a parody of the car advertisements of the 70s, 80s and 90s, when the car was seen as a weapon of seduction, power and absolute cool. |
Media Type | Television |
Length | |
Soundtrack | Push it to the limit |
Advertising Manager | Arnaud Belloni |
Advertising Manager | Laurent Aliphat |
Advertising Manager | Hortense Isnard |
Advertising Manager | Xavier Hourdeau |
Advertising Manager | Idriss Ben-Abdallah |
Advertising Manager | Mahmoud Abdallah |
President | Agathe Bousquet |
Chief Executive Officer (CEO) | Marco Venturelli |
Chief Creative Officer | Marco Venturelli |
Executive Creative Director | Marcelo Vergara |
Copywriter | Antoine Querolle |
Agency Producer | Nelly Cohen |
Art Director | Clement Palouzier |
Head of Production | Caroline Petruccelli |
Global Strategy Director | Philippe Martin-Davies |
Media Planner | Nicolas Izel |
Traffic Manager | Solène Chalmey-meysselle |
Account Management | Hugues Reboul |
Account Management | Grégoire Verdet |
Account Management | Emmanuelle Henry |
Account Management | Laura Perron |
Account Management | Marine Ollivier |
Director | RODRIGO SAAVEDRA |
Production Company | Soldats |
Executive Producer | Perrine Schwartz |
Executive Producer | PIERRE CAZENAVE |
Director of Photography (DOP) | Benjamin Todd |
Production Designer | Jose Tirado Muñoz |
Line Producer | Julien Berlan |
Production Coordinator | Carole Guy |
Service Production Company | BAS production |
Executive Producer | Andrej Caruso |
Wardrobe Stylist | Nuria Dura Soler |
Assistant Director | Didier Mallet |
Line Producer | Saša Bijelić |
Editor | Manuel Coutant |
Colorist | Julien Alary |
Post Production | Ulyssia Marchais |
Post Production | Gregoire Giral |
Post Production | 1to1 |
Special Effects / VFX | Digital District Paris |
Special Effects / VFX | Stéphane Amram |
Sound | Start-Rec |