Director
at
BIgfoot Films
| Title | Can't Wait to Winter (Liu Yifei) |
| Agency | HoC Dubai |
| Campaign | Can’t Wait to Winter |
| Advertiser | The Department of Culture and Tourism Abu Dhabi |
| Brand | The Department of Culture and Tourism Abu Dhabi |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Destinations (Countries & Places) |
| Story | The second film follows Chinese celebrity Liu Yifei as the outfits she’s packed break free to guide her through Abu Dhabi – leading her from one immersive experience to the next with effortless style. As Liu Yifei explores the emirate, her outfits become her tour guide, making her winter one to remember. |
| Philosophy | After declaring to the world that ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi is putting itself on the map as an ultimate winter sun destination. While winter in the West means grey skies and duller days, Abu Dhabi offers holiday-goers the chance to free their fairer-weather favourites from storage boxes everywhere. Abu Dhabi invites them shake off the winter blues and do what they rarely imagine doing this time of year – get excited to winter. Whereas for regional markets, excitement and winter go hand in hand. After long, slow summers, Abu Dhabi’s neighbours can’t wait for winter. By turning ‘winter’ into a verb, the campaign makes it an active season, embodying the spirit the capital wants to embrace. And so, the campaign kicks off with a series of whimsical films in four stages, produced by Dejavu. Each brings this excitement to life in full force, following the adventures of packed outfits as they actively escape their owners after arrival. With so much anticipation in the air, even these animated clothes ‘Can’t Wait to Winter’ in Abu Dhabi. Even a packed line-up of films such as this showcases just the tip of the excitement iceberg in store for visitors this winter. One thing’s for sure, winter in Abu Dhabi has us on the edge of our seats. |
| Media Type | Television |
| Advertising Manager | H.E. Nouf Mohamed Al-Boushelaibi |
| Advertising Manager | Ghadeer Khub |
| Advertising Manager | Nada Assaf |
| Advertising Manager | Mohamed ElShorafa |
| Advertising Manager | Mira Al Abdullah |
| Managing Director | Natalie Shardan |
| Chief Creative Officer | Akhilesh Bagri |
| Client Services Director | Rawida Saade |
| Account Director | Yehia El Joueidi |
| Senior Account Executive | Mohamad Saboury |
| Head of Strategy | Frances Bonifacio |
| Digital & Channel Strategist | Karim Mroueh |
| Creative Director | Andre Couto |
| Associate Creative Director | Daniel Zacatenco |
| Senior Copywriter | Zein Sadedin |
| Senior Copywriter | Nehal Salah |
| Senior Art Director | Kunal Gawani |
| Sr. Digital Designer | Yasir Ali |
| Production Company | Dejavu Dubai |
| Executive Producer | Manasvi Gosalia |
| Producer | Maarouf Bikdache |
| Head of Production | Kavya Iyer |
| Director | Fernando Livschitz |
| Director of Photography (DOP) | Fatih Türker |
| Photographer | Naim Chidiac |
| Head of Post Production | Rafic Sawaya |
| Producer | Sampada Harkara |
| Director | Navzar Eranee |
| Director of Photography (DOP) | Marcus Autelli |
| Photographer | Rohan Shreshta |
| Director of Photography (DOP) | Daniel Tudano |
| Director | Mohamad Kalawi |
| Director of Photography (DOP) | Mik Allen |
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