Title | The Last Photo |
Agency | adam&eveDDB |
Campaign | The Last Photo |
Advertiser | Campaign Against Living Miserably (CALM) |
Brand | CALM |
Date of First Broadcast/Publication | 2022 / 6 |
Business Sector | Charities, Foundations, Volunteers |
Story | 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%. |
Media Type | Digital |
Length | |
Soundtrack | “Bring Me Sunshine” by Beth McCarthy |
Sound | Wave Studios |
Editing Company | Final Cut |
Production Company | Rogue Films |
Chief Creative Officer | Richard Brim |
Executive Creative Director | Ant Nelson |
Executive Creative Director | Mike Sutherland |
Creative Team | Andy Clough |
Creative Team | Richard McGrann |
Head of Production | Ben Sharpe |
Head of Production | Jack Bayley |
Integrated Producer | Amy Simmons |
Assistant Integrated Producer | Richard Bailey |
Assistant Integrated Producer | Scarlett Rudd |
Designer | Scott Silvey |
Production Company | Cain&Abel |
Director | Max Fisher |
DP | Jim Joliffe |
Executive Producer | Carmen De Witt |
Assistant Producer | Jake Parker |
Audio Engineer | Parve Thind |
Audio Engineer | Jeff Smith |
Sound Producer | Beth Tomblin |
Editor | James Rosen |
Colorization | Rascal |
Colorist | James Bamford |
Color Producer | Jai Mhach Durban |
Post Production | James Ireland |
Motion Graphics | Ed Christie |
Music | Radford Music |
Music Supervision | James Radford |
Music Producer | Morgan Pochin |
Music Producer | Ben Robbins |
Music Publishing | Chester Music |
Music Publishing | Campbell Connelly & Co |