Title | Fireworks |
Agency | BBH |
Campaign | Unleash the Chaos |
Advertiser | Unilever |
Brand | Axe Anarchy/Lynx Attract |
Date of First Broadcast/Publication | 2012 / 1 |
Business Sector | Fragrances, Perfumes & Toilet Waters |
Problem | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
Media Type | |
Creative Director | Dominic Goldman |
Creative Director | David Kolbusz |
Creative Team | Szymon Rose |
Creative Team | Daniel Schaefer |
Advertising Manager | Tomas Marcenaro |
Strategic Business Lead | Richard Lawson |
Strategic Business Leaf | Keir Mather |
Account Manager | Jen Omran |
Print Producer | Jeremy Gleeson |
Photographer | Jean Yves Lemoigne |
Retoucher | Gary Meade |
Photographer Production Company | Mad for It |