| Title | The Fashion Pages |
| Agency | MRM Worldwide, London |
| Campaign | The Fashion Pages |
| Advertiser | Newspaper Marketing Agency |
| Brand | NMA |
| Posted | August 2006 |
| Business Sector | Media, Publishing & Production |
| Story | Campaign to drive awareness of newspapers as an advertising medium |
| Philosophy | To create two impactful and eye catching Direct Mail packs clearly communicating NMAs benefits to two separate celebrity conscious markets: Reality TV Show Advertised and Fashion Advertisers. |
| Problem | Brief: To draw advertisers, media and advertising agencies attention to the untapped potential of National Newspapers as an additional advertising medium during specific celebrity/reality TV shows. Insight: Advertising executives are inundated with mail. But they love to be entertained. Surprise and delight them with a clever, high impact, tactile mailing and well really get their attention for our sales pitch. |
| Result | Results: Awaiting. The Direct Mail piece is part of an integrated relationship marketing campaign for the NMA. MRM Worldwide (UK) designed and launched nma.co.uk, launched a website for the NMAs Awards for National Newspaper Advertising (theannas.co.uk) as well as several Direct Mail campaigns. |
| Media Type | Direct Mail |
| Market | United Kingdom |
| Creative Director | Damien Parsonage |
| Creative Director | David O. Russell |
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