Title | The teacher |
Brief | Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average. |
Agency | Buzzman |
Campaign | AVERAGE |
Advertiser | Boursorama |
Brand | BOURSORAMA BANK |
Posted | November 2017 |
Business Sector | Banking, Finance, Law & Insurance |
Story | The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations. |
Media Type | Television |
Production Company | Iconoclast |
Executive Creative Director | Georges Mohammed-Chérif |
Managing Director | Julien Levilain |
Art Director | Mickael Krikorian |
Art Director | Victor Sidoroff |
Copywriter | Victor Sidoroff |
Copywriter | Mickael Krikorian |
Account Director | Bénédicte Muller |
Account Director | Laura Quiles |
Account Executive | Marie Henaff |
Account Executive | Lola Pegoraro |
Strategy/Planning | Clément Scherrer |
TV Producer / Art Buyer | Katya Violi |
TV Producer / Art Buyer | Assya Mediouni |
Director | Adrien Armanet |
Producer | Charlotte Marmion |
Post Production | Laura Roddier |