Title | The Funeral |
Agency | LOLA MullenLowe |
Campaign | The Power of a Fragrance |
Advertiser | Unilever |
Brand | LYNX |
Date of First Broadcast/Publication | 2024 / 5 |
Business Sector | Deodorants |
Story | With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene. |
Media Type | Television |
Length | |
Agency | Lola BURBAN |
Agency | MullenLowe NYC / MullenLowe Boston |
Executive Creative Director | Tomás Ostiglia |
Creative Director | Jorge Zacher |
Creative Director | Dante Zamboni |
Account Manager | Oscar Fernandez-Baca |
Agency Producer | Felipe Calviño |
Director | Lionel Goldstein |
Executive Producer | Eurydice Gysel |
Producer | Lander Engels |
Director of Photography (DOP) | Grimm Vandekerckhove |
Set Designer | Pepijn Van Looy |
Editor | Manu Van Hove |
Post Production | Bieke De Keersmaecker |
Sound | Senstudio |
Creative Team | Augusto Callegari |
Creative Team | Pedro Mezzini |
Creative Team | Lucía Villalva |
Creative Team | Corina Martínez Panés |
Production Company | Czar.be |
Casting | Sasha Robertson |
Post Grading | Olivier Ogneux |
Design/Graphics | Dries Derycke |
Post Production | Czar.be |