Title | Grandma |
Agency | BBDO New York |
Campaign | Grandma |
Advertiser | Mars, Inc. |
Brand | Snickers |
Date of First Broadcast/Publication | 2018 / 6 |
Business Sector | Candy Bars |
Story | When her grandson asks if she received his artwork, a hungry grandma gives an irritable response.
This six-second spot was one of the first that ran on YouTube, and this was the first time we brought “You’re not you when you’re hungry” to this format. |
Media Type | Television |
Length | |
Production Company | O Positive |
Group Planning Director | Annemarie Norris |
Planning Director | Christina Stoddard |
Senior Communications Planner | Sean Stogner |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Peter Kain |
Executive Creative Director | Gianfranco Arena |
Copywriter | Bree Feibischoff |
Art Director | Christopher Jindo Kim |
Executive Agency Producer | Anthony Curti |
Director | David Shane |
Executive Producer | Ralph Laucella |
Executive Producer | Marc Grill |
Executive Producer | Ken Licata |
Director of Photography (DOP) | Marc Laliberte Else |
Editing Company | Arcade Edit |
Editor | Andrew Balasia |
Editorial Producer | Fanny Diaz |
Colorization | Company 3 |
Colorist | Tim Masick |
Mixer | Keith Reynaud |
Music Prod Company | Heard City |
Director of Integrated Production | David Rolfe |
Group Executive Producer | Amy Wertheimer |
Agency Account Team | Kirsten Flanik |
Agency Account Team | Susannah Keller |
Agency Account Team | Lisa Piliguian |
Agency Account Team | Tani Corbacho |
Agency Account Team | Aparna Joshi |
Agency Account Team | Blake Maraoui |