Title | Superfly V |
Campaign | Superfly V |
Advertiser | Nike |
Brand | Nike Mercurial Superfly V |
Date of First Broadcast/Publication | 2016 |
Business Sector | Shoes |
Philosophy | A super-powered metaphor aligning the acceleration of Ronaldo & Formula 1. The screaming Formula 1 engine blows the car apart in a moment of axonometric beauty, reconstructing elegantly as the innovative Mercurial speed system boot components. The film launched online and instore. It received 6 million hits on YouTube in the first week. |
Media Type | Television & Cinema |
Length | |
Production Company | Intro |
Art Director | David Chen |
Director | Julian Gibbs |
Executive Producer | Katy Richardson |
Lead Artist | Alex Pastor |