Title | Hornicultural Society (Board) |
Agency |
Ogilvy UK
|
Campaign |
The Hornicultural Society
|
Advertiser |
Relate
|
Brand |
Relate
|
Date of First Broadcast/Publication |
2022 / 5
|
Product |
A relationship charity
|
Business Sector | Health & Pharmaceutical Products
|
Story | We gave an outdated generation an updated sex education by creating limited edition condoms for the over 65's in the guise of seed packets, distributing them through garden centres and online. These beautifully illustrated botanical designs in the style of something classy from The Royal Horticultural Society, on closer inspection are suggestive of sexual organs. Tasteful rather than puerile nods to a clitoris, penis, breasts or testis. This subtle visual wit fit with the tone of voice of the campaign. Our illustrations were then applied to our seed packets, to make them look as authentic as possible, with painstaking attention given to every tiny detail. Anyone who sees the designs and illustrations won’t look at an onion or aubergine in the same way again. The condoms were also natural and biodegradable meaning they could be popped in the compost when you're done to keep the garden growing. |
Media Type |
Case Study
|
Chief Creative Officer |
Dede Laurentino |
Executive Creative Director |
Jules Chalkley |
Creative Director |
Nicola Wood |
Creative Director |
Andy Forrest |
Senior Producer |
Sue Streatfield |
Senior Producer |
Heather Hart |
Senior TV Producer |
Kim Parrett |
Deputy Executive Creative Director of Design |
Luke Ridgway |
Managing Partner |
Katharine Easteal |
Account Director |
Erica Wood |
Client Partner PR |
Rachael Coomber-Nolan |
Senior Creative Editor |
Sara McAlpine |
Account Directors PR |
Jennie Halliday |
Account Directors PR |
Erica Cohen |
Head of Offline Production |
Justin Cairns |
Illustrator |
Marta Zafra |
Art Buyer |
Jodie Woodhouse-Ward |
Art Buyer |
Ross Walker |
Project Lead |
Jason Jarvis |
Advertising Manager |
Sarah Milsom |
Advertising Manager |
Sarah Osmik |