| Title | Case Study ADP |
| Agency |
Nelson Schmidt Inc.
|
| Campaign |
Case Study ADP
|
| Advertiser |
Broadridge Financial Solutions, Inc
|
| Brand |
ADP
|
| Date of First Broadcast/Publication |
2019
|
| Business Sector | Banking, Finance, Law & Insurance
|
| Tagline | Finding the human side of technology. |
| Story | ADP is a well-known market leader in payroll processing software and services. But to small businesses, this giant company felt too complex and expensive to serve their individual needs. ADP’s impersonal and overly corporate marketing made matters worse. Especially since our research found that “payroll” had a more emotional meaning to small business owners, giving them personal pride in rewarding employees with accurate and timely paychecks. |
| Media Type |
Case Study
|
